Privacy Policy
Last Updated: 12/30/2024
This Privacy Policy explains how Moondance Astrology, operated by Sixteen Moons, LLC (“we,” “us,” or “our”), collects, uses, and shares your personal information when you visit or interact with moondanceastrology.com (the “Site”). By using the Site, you agree to the terms of this Privacy Policy. If you have questions or concerns about this policy, please contact us at [support@moondanceastrology.com].
1. Information We Collect
We collect personal information to provide our services, improve the Site, and communicate with you effectively.
1.1 Personal Information You Provide Directly
• Contact Information: Name, email address, and phone number when you sign up for newsletters, book a reading, or make a purchase.
• Order Information: Billing address, shipping address, payment details, and order history when you make a purchase.
• Birth Information: Date, time, and location of birth provided for astrological readings and reports.
1.2 Information Collected Automatically
When you visit the Site, we automatically collect certain information:
• Device Information: Your IP address, browser type, operating system, time zone, and language preferences.
• Usage Data: Pages viewed, time spent on pages, links clicked, and other interactions with the Site.
1.3 Cookies and Tracking Technologies
We use cookies, pixels, and similar tracking technologies to enhance user experience and gather analytics:
• Essential Cookies: Enable core functionality of the Site.
• Analytics Cookies: Help us understand how visitors interact with the Site (e.g., Google Analytics).
• Advertising Cookies: Support targeted advertising and measure campaign performance (e.g., Meta Pixel).
You can manage your cookie preferences or disable cookies via your browser settings. For EEA residents, we provide a cookie banner to obtain consent for non-essential cookies.
2. How We Use Your Information
We use your personal information for the following purposes:
• Service Delivery: To provide astrological readings, fulfill orders, and send confirmations.
• Customer Communication: To respond to inquiries, send newsletters, and provide updates on services.
• Marketing and Advertising: To deliver targeted advertisements and measure the effectiveness of campaigns.
• Fraud Prevention and Security: To monitor for potential risks and protect the integrity of our Site.
• Analytics and Improvement: To assess performance and improve the functionality of our Site.
3. Legal Basis for Processing (EEA Residents)
If you are an EEA resident, we process your personal information based on the following legal bases:
• Consent: When you provide clear consent (e.g., subscribing to our newsletter).
• Contractual Necessity: To fulfill a contract with you (e.g., providing a reading).
• Legal Obligation: To comply with applicable laws or regulations.
• Legitimate Interests: To operate, maintain, and improve our Site, as long as these interests do not override your rights.
4. Sharing Your Information
We share personal information with trusted third parties to perform essential functions:
• Wix: Hosts our website and collects basic visitor data for optimization and security.
• Acuity Scheduling: Manages appointment bookings and collects details like name, phone number, and birth information.
• Sentry: Tracks errors to help us improve the Site’s performance.
• Meta (Facebook/Instagram): Tracks advertising effectiveness through Meta Pixel.
• Google Analytics: Provides anonymized insights into visitor behavior on the Site.
These third parties process your data only to perform their functions and are bound by confidentiality agreements and privacy policies.
We may also disclose your personal information to:
• Comply with legal obligations or respond to lawful requests.
• Protect our rights, property, or the safety of users and the public.
5. International Data Transfers
If you are accessing our Site from outside the United States, please note that your personal information may be transferred to and processed in the U.S. We use Standard Contractual Clauses (SCCs) or other approved safeguards to ensure your data is adequately protected when transferred internationally.
6. Your Rights and Choices
If you are a resident of the EEA or California, you have specific rights under GDPR or CCPA:
6.1 EEA Residents
• Access: Request a copy of your personal data.
• Correction: Ask us to update or fix inaccurate information.
• Erasure: Request deletion of your personal data under certain conditions.
• Restriction: Limit how we process your personal data.
• Data Portability: Receive your data in a structured, machine-readable format.
• Objection: Object to processing for direct marketing or other purposes.
• Withdraw Consent: Revoke consent at any time without affecting prior processing.
To exercise these rights, contact us at [support@moondanceastrology.com].
6.2 California Residents
Under the CCPA, you may:
• Request details about the personal data we collect.
• Ask us to delete your personal data.
• Opt out of the sale of your personal data (if applicable).
To exercise these rights, contact us at [pamela@moondanceastrology.com]. We will verify your request and respond within 45 days.
7. Data Retention
We retain personal information only as long as necessary for the purposes outlined in this policy:
• Birth Data: Retained indefinitely for returning client services unless you request deletion.
• Order Information: Retained for 7 years to comply with legal and tax requirements.
• Email Addresses: Retained until you unsubscribe or request deletion.
• Cookies and Tracking Data: Retained for up to 26 months, depending on the tool.
8. Data Security
We implement reasonable technical and organizational measures to protect your personal information, including:
• SSL/TLS encryption for data transmission.
• Firewalls and secure servers.
• Regular vulnerability assessments and monitoring.
While we strive to protect your information, no system is 100% secure.
9. Behavioral Advertising
We use targeted advertising to deliver personalized content. You can opt out of targeted advertising by visiting:
• Network Advertising Initiative
10. Do Not Track
We do not alter our data collection practices in response to “Do Not Track” browser signals.
11. Changes to This Policy
We may update this Privacy Policy periodically to reflect changes to our practices or for legal reasons. If significant changes occur, we will notify you via the Site or email before they take effect.
12. Contact Information
For questions about this Privacy Policy or to exercise your rights, please contact us at:
Email: pamela@moondanceastrology.com
This updated Privacy Policy provides transparency, compliance with GDPR/CCPA, and enhanced user clarity. Let me know if you’d like further tweaks!